Rox Resort Announces November 2025 Opening on Denmark’s Southern Coast
Aerial view of Rox Resort. Render image courtesy of Spik Studios for Rox Resort
Rox Resort, a cinematic new destination redefining Nordic coastal luxury, will open its doors on November 1, 2025, in the harbor town of Køge—just 30 minutes from Copenhagen. Developed by Swedish hospitality group ESS, the 154-room resort is a design-forward, chef-driven property that merges Danish restraint with the mood and materiality of early 20th-century travel.
Located at the edge of Denmark’s windswept coastline, Rox is not simply a place to stay—it’s a place to arrive. Interiors are by Spik Studios, ESS Group’s in-house creative arm, known for experiential storytelling and emotionally resonant design. Their past work includes acclaimed properties such as Fýri Resort in Hemsedal, Jacy’z in Gothenburg, and Maryhill Estate in Skåne, which earned placement on the Best New Hotels by Travel + Leisure It List 2025.
At Rox, Spik Studios has layered mirrored surfaces, chalk-painted walls, and velvet tones with East-meets-West references: chinoiserie-lined firewood alcoves, rattan lighting, and burnished brass details. No two rooms are the same, but all echo a cinematic, transportive rhythm.
“We wanted to create an atmosphere that is mysterious and intriguing, yet warm and welcoming,” say the designers at Spik Studios. “Rox is not overtly Nordic, nor overtly exotic—it’s a design palimpsest: soulful, grounded, and quietly complex.”
Restaurants and bars at Rox Resort. Render image courtesy of Spik Studios for Rox Resort
Culinary concepts match the resort’s layered aesthetic. R.F. SMITH is home to The Dirty Sichuan, a bold new steakhouse concept where British fare meets the heat and nuance of Sichuan cuisine. The Dumpling Bar, a breezy, all-day poolside venue, celebrates the ritual of leisurely dining. Five bars are located across the resort, including the rooftop Pool Bar, Birdcage, Lobby Bar, outdoor terrace, and a hidden cocktail nook inside the Fire Room.
Wellness is central to the Rox experience. Guests will find three heated rooftop pools (one indoors), a full-service spa, and a high-performance fitness club. For recreation, the resort features two padel courts, golf simulators, a five-a-side football field, indoor games, and nine meeting rooms designed for creative collaboration.
Pools at Rox Resort. Render image courtesy of Spik Studios for Rox Resort
“Rox is both cinematic and grounding,” says Jonas Stenberg, CEO of ESS Group. “We’ve created something original—something that feels intimate and intelligent at the same time. It’s a place for people who notice details, who are curious about design, and who want more from their travel experience.”
Rooted in design, Rox is also a gateway to Denmark’s natural and cultural wonders. Concierge-curated escapes include UNESCO-listed Stevns Klint, and the newly listed Borgring Vikingborg. Further excursions such as the Viking Ship Museum, the Forest Tower, Køge Mini Village, and local microbreweries, as well as Mercedes rentals and custom itineraries are available for guests looking to explore Denmark through a hyper-local lens.
Whether visiting for a long weekend or a hybrid work/play retreat, Rox Resort offers an immersive approach to travel—where storytelling, hospitality, and atmosphere come together in rhythm.
Room rates from 550 EUR per room, per night. For more information or reservations, please visit roxresort.com or your preferred travel advisor.
About Rox Resort
Opening November 1, 2025, Rox Resort is a cinematic coastal destination in Køge, just 30 minutes from Copenhagen. Developed by Swedish hospitality group ESS, the 154-room resort pays homage to the golden age of travel, with interiors by Spik Studios, ESS’s in-house creative arm. Dark woods, mirrored accents, and East-meets-West design set the tone, where a refined visual language reflects the meeting point of East and West, combining Danish minimalism with the romance of Hong Kong’s 1930s harbors. Highlights include two restaurants—R.H. SMITH’s The Dirty Sichuan and The Dumpling Bar—five bars, three heated rooftop pools, a full-service spa, and wellness facilities. Guests can explore Denmark’s wild beauty through curated excursions, from Viking ships to UNESCO cliffs, all tailored by the Rox concierge team.
About ESS Group
Founded in Sweden, ESS Group is one of Scandinavia’s most dynamic hospitality brands, known for creating experiential destinations that blend bold design, culinary innovation, and lifestyle programming. With a growing portfolio across the Nordics and beyond, the group owns and operates some of the region’s most distinctive properties, including Fýri Resort in Hemsedal, Jacy’z and Pigalle in Gothenburg, MJ’s in Malmö, Ellery Beach House and Steam Hotel in Stockholm, Ystad Saltsjöbad, Falkenberg Strandbad, Marienlyst Strandhotel in Denmark, and the forthcoming Maryhill Estate in Skåne and Rox Resort in Køge. ESS is also the founding force behind Spik Studios, its in-house design and concept studio responsible for the signature storytelling that defines each of its hotels.