AMPR Global Appointed PR Agency for Jakes Hotel

Some places stay with you long after you leave them. Treasure Beach is one of them—a shoreline stitched with stories, where Alex Haley once lived while writing Roots, and Perry Henzell created “The Harder They Come” with the late Jimmy Cliff. Creativity, community, and belonging have always moved with the tide here.

Nearly 20 years ago, AMPR Global first handled PR for Jakes, drawn to the south coast’s unhurried rhythm and the Henzell family’s rare generosity of spirit—welcoming travelers, neighbors, artists, old friends, and newcomers alike. That ethos endures, even after Hurricane Melissa. Today, AMPR Global is proud to step in once more to help bring renewed visibility to this remarkable corner of Jamaica and the people who give it its soul.

More than a hotel, Jakes is widely recognized as a living example of communitarianism in the Caribbean—where tourism, culture, and local life are deeply intertwined. From its earliest days, the Henzell family envisioned Jakes as part of the village ecosystem, not apart from it. That philosophy continues through BREDS The Treasure Beach Foundation, local farming and fishing partnerships, community-led landscaping, and cultural pillars like the Calabash International Literary Festival.

On December 18, Jakes opens its doors once more—restored, resilient, and ready to welcome the world back.