Background
Marketing Greece, established in 2013, is a non-profit organization created by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels. The organization’s primary mission is to run innovative marketing campaigns to showcase Greek destinations and travel experiences to the world. Bespoke media visits play a crucial role in their international public relations program.
Marketing Greece faced the challenge of repositioning Athens as a vibrant and multifaceted destination, highlighting both its rich ancient history and its modern cultural vibrancy. AMPR was tasked to engage international media through captivating storytelling, emphasizing various facets of the city and host press visits.
Services
- Press release writing
- Media relations
- Bespoke press visits
Results
Top placements in Condé Nast Traveler, Air Mail, Travel + Leisure, Inside Hook and more.
