Background
Located in one of the world’s five original Blue Zones, Costa Rica’s stylish, sustainable hotels, the chic El Mangroove, Autograph Collection and Punta Islita, Autograph Collection—connected by a scenic 2.5 drive—combine luxury and an eco-conscious sensibility that extends beyond to actively empower local communities, conserve wildlife, and protect the area’s unspoiled natural beauty.
As part of the lead acquisition marketing strategy, AMPR was tasked to plan, develop and execute a digital co-marketing campaign with affinity brands aligned with the hotels’ demographics and psychographics with goal of reaching new audiences, boosting email acquisition growth, amplifying brand awareness, and converting more customers.
Services
- Copywriting
- Creative
- Digital co-marketing campaign management and execution
Results
- Total Impressions: 3.5M
- Social Actions: 1.6K
- Opt-in Email Subscribers: 18K
