MJl Select Expands Market Presence In Brazil
The Strategic Expansion Strengthens The Company’s Reach Across One Of Latin America’s Most Important Luxury Travel Markets
MJL SELECT expands its market presence in Brazil, welcoming Leandro Cassio Loureiro as Head of Brazil Operations.
MJL SELECT, one of the luxury travel industry’s most established representation companies with a highly selected portfolio of hotels, resorts, villas, and destination partners, is pleased to announce the expansion of its market presence in Brazil. The strategic move is designed to strengthen the company’s support for its luxury hospitality, villas, and destination partners across one of Latin America’s most dynamic travel markets.
“Brazil has become an increasingly important market for many of the partners we represent,” said Mario J. Leon, President of MJL SELECT. “As demand and opportunity continue to grow, it is important for us to provide a more intentional and locally connected approach. This expansion allows us to better support our clients while deepening relationships with the Brazilian luxury travel trade.”
The expansion reflects growing interest from MJL SELECT’s clients in Brazil and the increasing importance of the Brazilian luxury travel community within the global hospitality landscape. With a dedicated presence in the market, MJL SELECT will be able to offer more consistent engagement, stronger advisor relationships, and a more complete commercial structure for clients seeking visibility and growth in Brazil.
MJL SELECT currently represents 57 hotels and six destination management companies (DMCs) in the Brazilian market, supporting its partners through a comprehensive range of services that includes sales outreach, marketing strategy, events, account management, advisor engagement, and luxury hospitality consulting. This expanded presence will allow the company to further strengthen its work in Brazil while using the market as a platform for continued growth across Latin America.
The initiative has been shaped in close collaboration with Rodrigo Napoli, General Manager of MJL SELECT, whose Brazilian background and established relationships in the market have helped identify meaningful opportunities for the company and its portfolio of partners.
To lead this effort locally, MJL SELECT is pleased to welcome Leandro Cassio Loureiro as Head of Brazil Operations. Leandro is a senior commercial executive with more than 17 years of experience across sales, marketing, commercial strategy, and business development. His career spans luxury hospitality, tourism, aviation, premium real estate, and entertainment, with leadership experience at respected organizations including Palácio Tangará, Oetker Collection, Grand Hyatt São Paulo, Avianca Brasil, Carlson Wagonlit Travel, and L’Hotel São Paulo.
“I’m genuinely excited to be part of MJL Select, especially working with Mario Leon and Rodrigo Napoli, who encourage me to be bold, creative, and hands-on as we expand in Brazil,” said Leandro Cassio Loureiro as Head of Brazil Operations. “We are focused on elevating and professionalizing a market with remarkable potential — the luxury segment throughout Brazil and South America.”
Through this new structure, MJL SELECT will continue to build on its relationship-driven approach, creating stronger connections between its represented partners and the Brazilian advisor community. The expansion marks an important step in the company’s continued growth and reinforces its commitment to thoughtful, strategic representation across Brazil and the broader Latin American market.
For more information, please visit mjlselect.com or email leandro@mjlselect.com.