Background
Belles Rives Group, owned by Marianne Estène-Chauvin, President of the Francis Scott Fitzgerald Academy, and proprietor of Hôtel Belles Rives in Juan-les-Pins, is a prestigious hospitality brand with a rich history on the French Riviera. They annually host the Prix Fitzgerald, a literary award that celebrates the spirit and elegance of Francis Scott Fitzgerald’s legacy.
AMPR was tasked to create a buzz around the 2023 Prix Fitzgerald event and to highlight the winner, Quentin Tarantino, for his book “Cinema Speculation.” We aimed to emphasize the event’s significance, the connection between Fitzgerald and Tarantino, and the beauty of the Hôtel Belles Rives.
Services
- Consulting
- Press release writing
- Media relations
- Press visits
- Event coordination
Results
The event received extensive media coverage, not only focusing on the winner, Quentin Tarantino, but also showcasing the historical significance of Hôtel Belles Rives and the connection to Francis Scott Fitzgerald.
Also, Belles Rives Group successfully expanded its global market reach positioning itself as a must-visit destination on the French Riviera.
Top placements in Condé Nast Traveler, Der Spiegel, Forbes, Maxim, Robb Report and more.
