Background
Variety Cruises, Greece’s leading small ship cruise company with its 75 years of experience in the field, announced a major rebranding in December 2022.
AMPR was challenged to communicate the new brand identity but also to re-establish the cruise line as a leading force and to position Variety’s uber-progressive CEO Filipppos Venetopoulos as an expert in the boutique cruise industry.
Services
- Press release writing
- Media relations
- Rebranding strategy
Results
Top placements in Travel + Leisure and travel trades such as Travel Pulse, Travel Agent, Cruise Industry and more.
